Odeum distributes apps for you under your company name. This is a requirement of the Roku platform and also an added benefit for a completely branded experience.
In order to accomplish this, you will need to establish your own account through the Roku Publishing Program. Here are the steps:
Link a Roku device (new requirement as of May 2021)
Step 1: Enroll in the Roku Publisher Program
Before you begin
You will need a Roku account to enroll in the program. https://my.roku.com/signup.
Enroll in the Program
Go to: developer.roku.com/enrollment/standard/ and follow the steps to enroll.
The program currently does not have a registration fee, but please note that as of May, 2021, Roku requires a linked device be attached to the account, which you must purchase on your own and attach to your account. The program must be maintained throughout the life of your Odeum channel.
Be sure to complete all the steps of enrollment, including the account details.
Step 2: Enroll in the Roku Partner Payouts Program
Go to: developer.roku.com/developer/billing and complete all the steps of enrollment. Please keep in mind that you agreeing to allow your subscribers to subscribe through the Roku In-Channel Products program. All purchases made through this program will be subject to fees as prescribed by Roku (currently 20%). These fees are additional to the per-subscriber fees paid to Odeum, and are paid directly to Roku through your Roku Partner Payouts Program and then transferred directly to you by Roku. Odeum will report on these payments, but you are solely responsible for maintaining your banking and financial information in the Roku Partner Payouts Program.
Step 3: Link a Device
As of May 2021, Roku requires that your developer account have a linked device in order to upload any apps for distribution. You must own your own Roku device and link it to your account.
Please follow Roku's instructions found online here: How do I activate or link my Roku® streaming device?
Note: Prior to May 2021, Odeum was able to manage this process independently, but this is no longer possible due to Roku's policy changes.
Step 4: Invite Odeum
Inside the Roku Publisher Dashboard, you will click on "Manage User Access" and then click "Add A User". Or use this direct link to start adding a user: https://developer.roku.com/user/access/create
Invite email@example.com with the "Administrator" role:
Once Odeum has been able to confirm all steps have been taken, your status will change to "Active" in the Odeum Dashboard, and development of your apps can begin!