Odeum distributes apps for you under your company name.  This is an added benefit for a completely branded experience.  In that way, your app will appear in Amazon Appstore with your name and no mention of Odeum.
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In order to accomplish this, you will need to establish your own account through the Amazon Appstore Developer Program.  Here are the steps:

Go to: https://developer.amazon.com/apps-and-games and click "Create Your Free Developer Account'.  This process is usually quick and you can use an existing Amazon account or create a new Amazon developer account as you wish.  

The program currently has no Registration Fee.  The program must be maintained throughout the life of your Odeum channel.

Be sure to complete all the steps of enrollment, including the payment and tax information in the Settings section: https://developer.amazon.com/settings/console/myaccount.html 

From the Amazon Developer Dashboard (https://developer.amazon.com/dashboard), go to Settings > User Permissions, and click the "Add New" button.

Invite appmanager@odeum.io with the "Administrator" role:
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Once Odeum has been able to confirm all steps have been taken, your status will change to "Active" in the Odeum Dashboard, and development of your apps can begin!

From time to time, Amazon will update its Terms & Conditions.  When this happens, Odeum may be blocked from managing the app and issuing new versions, etc.  We will notify you, but so will Amazon.  When this happens you will need to log into the Amazon Developer Dashboard and complete the necessary actions.