Why is SEO so important?

The internet can serve as your best salesperson, but in order for it to work, you have to be found. The SEO (Search Engine Optimization) meta title and description are what help search engines and potential customers find your content. Having an effective title and description will optimize your chances of being discovered by search engines.

How do I manage SEO for my apps?

SEO management can be accessed in the SEO & Sharing tab under the Style and Appearance section of the left navigation. From here you can edit SEO & Social page titles and descriptions for your website.  

What is a page meta title? 

The page title is a person’s first impression about your page as well as what search engines look to when determining what your page is all about. The meta title will appear in various parts of the web, including search result pages and browser tabs. 

Title tags must be 50-60 characters long including spaces. Be sure the words are compelling and accurately describe your webpage, with your most important keywords at the front. Make sure that your descriptors are accurate, as you do not want to have a high bounce rate after a user clicks your page. If this is happening, Google may determine that users are not finding what they expect based on your keyword descriptors and it will negatively affect your visibility.

What is a meta description?

The description is your second opportunity to get the click. If the reader has read through your title and still hasn’t clicked, they’ll likely look at this text. This section should offer a complete understanding of the content on the page in 50-160 characters and be persuasive so the person is inspired to check out your site.

Boosting Social Media Engagement with Meta tags

Just like meta titles and descriptions, social media tags help us enhance our presence when our web page links are shared in social media pages. These tags will indicate to the social media site the title, description, and image for the page that is being shared. This information is all used to control how your content looks in social media shares. Being purposeful and intentional about the data used here can help content spread and increase traffic. The examples below show how this information will show up when a link to your page is shared on Facebook or Twitter.

This information can all be managed in the SEO & Sharing page found in the Style & Appearance section of the left navigation.

Facebook

Twitter

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